In the past, packaging was only seen as a box which, in accordance with specific aesthetic and functional characteristics, contained a product. Today this, has changed roles and assumed a strategic value for consumer goods operators, coming to represent the first major link between product, brand and the end customer.
The capabilities go beyond of simple container: effective communication, efficiency in size, impact resistance, sustainability, recyclability, flexibility and much more. The challenge for companies in the consumer is to develop an effective packaging for the target market, taking in consideration identity and needs of modern consumer and purchasing dynamics, but in the same time have machines with high performance.
The automation is the key factor, which creates an added value and receives a strong appreciation from the market. Cannon Automata has developed a specific know-how integrating dedicated automation solutions for packaging, which enabled customers to achieve excellent results in terms of production efficiency, product quality and equipment reliability.